Google Spreads its Tentacles to the British High Street

Last November Google managed to persuade the well-known Ocado supermarket chain to start using Google Apps for Business.  The company consequently switched its 1,250 staff over to the new system, believing doing so will reduce costs significantly as well as help improve productivity.

I’ve since heard that Sainsbury’s has head hunted, Jon Rudoe, the former head of retail at Ocado, who is now appointed as the company’s new online director.  So, is it likely that Sainsbury’s will be the next one on Google’s list of potential users of their apps?

Probably, if they aren’t already.

The new boss, Mr. Rudoe will now be responsible for the day-to-day operation of Sainsbury’s online grocery service – food and non food.  The supermarket gets more than 120,000 online orders every week.  The company, therefore, is looking to develop new systems and expand the click and collect service.

Speaking with pcadvisor.co.uk, Mike Coupe, Sainsbury’s Commercial Director said “He [Rudoe] has been instrumental in the recent growth of Ocado and I know he will bring the same commitment, knowledge and enthusiasm to Sainsbury’s.  He has all of the skills to take Sainsbury’s online vision to the next stage.”

As well as Mr. Rudoe, Sainsbury’s also appointed Tanya Lawler as Director of Digital Services.  Mr. Coupe added “Since joining Sainsbury’s, Tanya has made a huge impact on our online operation and has taken it from strength to strength.  She was instrumental in launching our non-food website and has overseen record growth in our online grocery service.”

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