Is the Android Market Falling Short?

It seems the Android Market is not making the most of gaming apps, which I think is rather surprising to be honest.  Games have become an integral part of all mobile devices, and not just business or office type apps including Google Apps such as Google Docs.

What is more, while the Android operating system does seem to be dominating the market, Apple has far more apps available for its devices, particularly games.  Games are no longer just for PCs or TV sets, they are becoming increasingly popular on smaller mobile devices – smartphones and now tablets.

Part of the problem may stem from the fact that the Android platform suffers from fragmentation issues, with many newer games no longer being able to be used on older Android machines.  This is rather similar to Microsoft’s PCs.  Apple on the other hand, because its operating system is cross platform across its three devices – the iPhone, iPad and iPod, is not affected to any great degree with updating issues.

The only way around this issue for Android (until Ice Cream Sandwich is fully available) is for Android to issue a large number of suitable compatible apps.  This, I am afraid just adds to confusion in the minds of consumers.

There is also one other issue that is probably affecting the Android Market, and that is organisation.  It isn’t particularly well structured in terms of how it goes about promoting its apps.  This has opened up a market for independent online stores such as Amazon who are taking full advantage of the Android Market’s shortcomings.

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