Google’s first excursion into television was by all accounts a bit of a flop. However, the company is hoping that could change in the near future with the development of a new Google app that will integrate mobile devices with a Google-oriented TV set.
Google TV failed, I believe, because of two rather important things – a poor user interface and a lack of content.
Now though, Google thinks it has got it right with the announcement of a Google TV plug-in for the Android Software Developer Kit (SDK). This gobbledygook simply means that Google intends on developing Android apps for the TV. However, this will take time, and won’t be available till Google TV is updated to Android 3.1.
Speaking with venturebeat.com, Ambarish Kenghe, Google TV’s Product Manager said “Depending on the design and use case, an existing Android app may work well on Google TV as is, or it may require fixes.”
He added: “With the add-on you can test your apps to determine if they would be a good fit for TV and whether any tweaks are required.”
Along with the development of new Google Apps, Google is also publishing a set of developer guidelines that should help app developers optimise the applications for d-pad navigation and resending information for ten-foot viewing.
Google’s excursion into TV is yet another development for the global corporation. Although a flop first time round, the company management have the knack of learning from their mistakes very quickly, as can be seen from their recent launch of the social networking site. This too failed to inspire, but is now challenging.