Google very recently announced the re-launch of its interest in television. It did so by releasing a new application from Google Apps that offers a better TV experience than the original system, which I believe was something of a flop.
However, that might not be the end of it. A number of experts are of the opinion that YouTube and Google TV could be about to do a deal that offers customers an alternative TV experience.
Certainly YouTube has been producing a number of “different content” shows on its own internet TV channel. So it wouldn’t surprise me at all that the two giants would start working together to produce an alternative to the traditional TV viewing currently experienced.
Analysts also suggest that teaming up with YouTube would enable Google to develop GTV without having to chase the current terrestrial and satellite broadcasting channels.
Other analysts also suggest that over time consumers probably won’t know the difference between Google TV and traditional TV production.
As an innovative company Google always manages to spot an opening in the market, which leaves many other similar business floundering. For instance, traditional TV companies are still debating the creation of hundreds more digital channels; the networks don’t appear to have cottoned on to internet television. The nearest they seem to have got is playback technology such as BBC iPlayer and the equivalent in the USA.
I think it will be interesting to see whether Google and YouTube can pull off this new joint venture, assuming of course there is one. It isn’t totally certain.