Without doubt, I think one of the major strengths of Google is its ability to form strong business relationships with other companies – vendors who are happy to recommend Google Apps and other products and services.
The latest in the growing list of associated businesses now includes Esnatech, which is an expert on all things Google Apps. This company has also just forged a link with a business based in the Middle East called FVC. Together the pair intend focusing their endeavours in getting the Google message across to other businesses spread across North Africa and the Middle East regions.
Speaking with google-apps-news.tmcnet.com, K. S. Parag, Managing Director at FVC said “This agreement with Esnatech is an exciting new addition to our portfolio and fits in with our commitment to bring emerging technologies to the region.”
Mr. Parag added “For a region as diverse as this is, cloud-based unified communications makes good business sense for a fragmented and mobile workforce, ensuring effective and productive communications.”
The North African and Middle East regions are currently undergoing major political and economic changes. As such, I should think companies such as Esnatech and FVC feel it is important not to let a potential opportunity to help these countries develop new technologies pass by.
The fact that Cloud services in particular do not require any fixed infrastructure to be built will also be a valuable and useful development. In short, businesses in the region, both established and up-and-coming ones, will be able to get their own message out in the global market more easily without incurring heavy costs.