Despite being a poor relation to both Apple’s iOS and Android, apps created for Microsoft’s Window Phone Marketplace has reached a massive 40,000.
The exact figures are 40,189 with 10,882 uploaded to the marketplace within 90 days of creation and 4,770 having been uploaded in just the last 30 days.
Although Google Apps and Apple’s applications are running neck and neck, with the former expected to take over the lead in mid 2012, Microsoft has been quietly improving the number and quality of its own software.
With Nokia about to launch its first Windows Phone handset in the very near future I think many more people could start to take a more serious look at what Microsoft has to offer.
Not just that, according to reports coming from sources close to Microsoft, the company is adding no fewer than 165 applications a day to its online store, most of which are free to download. About 23% of items require full payment and 9% of apps are on a free trial basis.
At the moment, as expected I suppose, 85% of Windows Phone apps are games, the rest being accountancy software.
Microsoft has said they withdrew a large number of their apps so the actual number is probably lower than stated. However, despite this, one market analyst is reported to believe that at the current growth rate of Windows Phone apps the total stored on the Microsoft Marketplace could exceed 50,000 by the end of January 2012.
If this is the case, Windows Phone apps may not be a small player for much longer.