The Google Apps Marketplace is essentially a one-stop shop that helps you find your way amongst all the available software packages, offers reviews of what works well, and the opportunity to buy and access your preferred apps without the need to download anything. It works because you can just add the Marketplace to your account and your browser will do the rest.
A major bonus is that many of the apps are free, or free for a trial period. Businesses will find there are apps designed for project management, financial tasks, marketing campaigns and a whole host of other uses. With everything in one place, and the facility to stay connected to your contacts, calendar and documents, you can manage and use your preferred apps, as well as shop for some new ones.
To get you started, the Marketplace homepage has a list of the top installed apps – these are the most popular – and you can read reviews to find out what might work for you. It is a good idea to try out a few, especially those that are free to use or free for a trial period, then you simply click “Add it now” when you’ve identified your favourites.
The range of choice available is impressive, I think; there are apps for financial management and accounting tasks; customer relations management; email marketing campaigns; administration; collaborative working and document management. More and more companies are moving over to Google Apps and small and medium-sized enterprises in particular are finding new ways to streamline and perfect their working practices.