However, I believe a lot of businesses nowadays have decided to create their own do-it-yourself bespoke apps in order to cut costs. One businessman who decided on this approach was Nick Galiano who wanted to create a downloadable application for his estate agency business.
However, when he enquired about this he was expected to pay around $30,000 for an application for Google Apps, and an application for the other two big companies – Apple and RIM.
Disgusted at what he perceived as exorbitant fees, Nick decided to do it himself, or more strictly speaking, get the help of a company in Florida that creates software for free. Seemingly the company he went to make their money by installing adverts within the application. Compared to having to spend $30,000, this approach was far more readily accepted.
In an interview with businessweek.com, Nick Galiano said: “It’s amazing how you can create something in a couple of hours that would have taken a company $10,000 and six to eight weeks to develop.”
Interestingly, I believe that Nick Galiano isn’t the only one looking at do-it-yourself types of applications. Many small to medium-sized businesses across the USA, and perhaps the UK and other parts of the globe, are now seeing the benefits of creating their own apps, such as reducing costs and time.
What’s more, it has also opened up the market to other alternative app developers.