This particular version apparently adds something called channel pages, which seemingly, I believe, marks a major shift in Google’s approach.
Other changes include something called a ‘discover button’. This allows users to browse clips of or even whole shows by genre, such as drama, comedy or thriller.
A company blog announced: “In the next few days we’re releasing an update to your YouTube experience on Google TV. You’ll be able to update your app through Android Market, and you’ll see some big improvements.”
I don’t know about you, but I rarely use YouTube, so probably won’t use Google TV. However, YouTube is hugely popular, with many films and TV programmes now being created for the networking site. I know of at least one UK based comedy that is making its debut on YouTube rather than either terrestrial TV or Sky TV.
So, Google may be onto something here.
Google’s new venture though is apparently just the beginning. The company said in the past that it wanted to try and link Android into TV sets and other home gadgets. Given the increasing popularity of the platform, along with it diverse hardware range, I wouldn’t be at all surprised if Google gets its way sooner than expected.
Google did try to launch a TV service some time ago, but at that time it failed. This time, the omens look good.