Unfortunately for Apple, targeting Google directly is a bit difficult simply because the global business has a tight relationship with manufacturers such as HTC and Samsung.
While Apple’s attempts at outdoing Google in the hardware stakes are difficult, there appears to be good news for the company in the software war. Some analysts now think that Apple’s applications are more popular than Google apps. What is more, this popularity is starting to make an impact.
According to Peter Farago, the marketing vice president at San Francisco-based Flurry, Google is starting to lose ground to Apple. He said: “We saw a greater migration to iOS.”
It was said last year that Google was fast catching up with Apple regarding app numbers. However, the past 12 months has not been an easy time for the Android Market with a number of hacking incidents being reported. This, I think, has probably caused a dilemma for developers who perhaps have started to lose a little bit of faith in Android.
What is more, it isn’t just a case of malware that is causing this disaffection. “Developers can make more money on iOS,” Farago says.
There is also another problem – Android’s success as a platform. There are now a lot of handsets using the system, which means app creators are having trouble keeping up with the number of different Android handsets that need testing.