But in an ever-growing competitive market, I think these services either have to do one of two things – start charging or subject its users to advertising. Twitter apparently has chosen the latter.
In future, all Twitter apps, whether they are Android Apps or for Apple’s gadgets, will have inbuilt advertising. This means that Twitter app users will now be bombarded with adverts from the likes of Starbucks. They will seemingly appear on users’ timelines.
Now I know this is not a new phenomenon as Twitter users who tweet from their laptops have been seeing adverts for months now, but Twitter applications have been slow to incorporate this.
A spokesperson from Twitter told todayonline.com: “In the coming weeks, we’ll begin introducing Promoted Tweets in the timeline on these mobile apps. Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow…We will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn’t relevant to you, you can easily dismiss it from your timeline with a single swipe.”
So that’s alright then, I suppose. Personally, it doesn’t bother me when I see adverts. After all, businesses have to promote their products. The only problem I have, however, is constantly being bombarded without the ability to get rid of them.
At least this is possible with a Twitter advert.