A car-buying app called Kelley Blue Book has, I believe, reached a remarkable milestone with one million downloads. This is more remarkable when it’s realised the application from Google Apps was only launched in November 2010.
The Kelley Blue Book gives users as much information as it can to help in deciding to buy a new car. It’s a US-based application, so I am not sure if there is a similar version available for the UK market. However, I’d be surprised if something like it hasn’t been created for the UK car buyer.
The app features include information about fair purchase price, whether the car is a pre-owned, what the trade-in value is, plus the suggested retail value.
In the UK, there is still a tradition of buying and selling privately rather than taking a used car to a dealer. It is, therefore, interesting to know that the application gives both sides a chance to negotiate properly.
Speaking with marketwatch.com, Chip Milson, Product Director for kbb.com mobile said: “Kelley Blue Book’s mobile experience was created with the consumer’s needs top-of-mind, and now more than one million Android users have tapped into Kelley Blue Book’s car shopping expertise via their phones.”
He added: “Having access to invaluable automotive information right when and where they need it gives shoppers confidence in negotiations, and allows them to make educated purchase decisions while on-the-go.”
The application also features a widget that allows a user to track a vehicle’s value; this is automatically updated.
As well as Android, there are also versions for the iPhone and Windows Phone handsets.