Hardly a day goes by these days, I believe, when Google Apps aren’t in the news. The question is why has this product taken the technology world by storm?
The major reason is probably that Google has managed to make use of the cloud more than its competitors, particularly Microsoft. The latter, I have to say, has been rather slow off the mark in this regard; so much so that I don’t think it will catch Google now.
That said, I prefer to use Microsoft offline products, and if had the chance to use them online would probably prefer to use them this way also. However, Google Apps have one other major advantage – they are cheaper.
I also think that there is another factor that is perhaps not realised. Microsoft’s email services generally still store emails on a computer hard drive. This can clog up the space, forcing constant cleanup. Google Mail is a fully online service, and while it can be a pain to sign in, all emails are stored on Google’s own servers.
Google also offers a range of different services depending on the use. For instance, they can be tailored for businesses and for education. Both will have different needs, yet both use essentially the same system.
Moreover, the best of all reasons for switching to Google Apps is they are free to use. There is a cost for businesses and organisations that require multiple users but here again the cost is small compared to other competing cloud services.