Yet how can a small manufacturer or shop take advantage of this global marketplace?
When it was realised the internet could help develop a business by attracting customers from outside the local area, I don’t think people believed it would become an absolutely necessity and not just an add-on.
However, things have gone even further now with the development of cloud and cloud computing. Just having a web presence is no longer enough.
But what does it really mean for a business when business people hear comments like: “You need to get involved with the cloud?”
Well for me it means making use of all that cloud can offer whether that’s using Google Apps such as Gmail or Gdocs or adapting systems that allow for fast and efficient service.
For instance, rather than still using outdated and costly infrastructure (however much beloved it is) getting staff using cloud can save time and money. Customers are much easier to access than by using traditional offline marketing methods. You can see this with the number of people now using social networking sites such as Facebook. These sites are all cloud-based services. Facebook is just one. There are loads of them, and in time probably a lot more will appear.
Moreover, businesses of any size are now on a level playing field. A small company can compete effectively with a large one.