Now, generally speaking acquiring one company by using another is not out of the ordinary but acquiring a platform possibly is unusual, especially by a business that specialises in the cloud.
The application it acquired recently is Podio, an online platform that enables users to improve their efficiency. What’s more, the Google app lets you combine a whole range of activities under one roof, so to speak. This streamlining in turn lets a business get rid of a lot of other applications that were all doing these particular tasks individually.
Now, if I was a businessman looking for something that helps employees work more efficiently then I think Podio could just fit the bill. What’s more the application integrates with a large number of other cloud-based products including Evernote, Dropbox, Instapaper, Zendesk, FreshBooks, and, of course, Google Apps such as Google Docs and Google Alerts.
Speaking with idm.net.au, Brett Caine, SVP and GM for Citrix Online Services Division said: “This acquisition represents an exciting new chapter in our collaboration business. Podio extends our ability to provide a simple, secure and ‘works for everyone’ collaborative work platform.”
Podio is essentially aimed at small and medium-sized businesses, and presumably Citrix acquired it in order to focus more on SMEs rather than compete with the likes of Google directly for large corporations.
Podio was originally the brainchild of the privately run Danish company of the same name based in Copenhagen, but since its foundation in 2009 it has developed a strong reputation. Hence, the acquisition.