It seems Google’s strategy to focus on small- and medium-sized businesses is paying off.
Recent research appears to show that this particular group is embracing Google Apps and the cloud in general, faster than any other group. What’s more, I believe the company is beginning to make inroads into Microsoft’s traditional markets. The latter’s Office 365, which hoped to take on Google, has not been successful. Rather, the opposite I think.
Speaking with talkincloud.com, Nikesh Arora, Senior Vice President and Chief Business Officer of Google Enterprise said: “Our Enterprise business also saw excellent progress as large organizations and small businesses continue to see the value of Google Apps as a cost-effective and feature-rich productivity suite….”
He added: “Not only that, small business adoption of Google Apps is on fire, with SMB signups almost doubling in the past 6 months. So we’re happy with the business and we’re happy with the way Enterprise continues to progress.”
This is interesting really since the Wall Street Journal suggested that Google was refocusing its attention on social media outlets such as Google+ and reinvigorating its original business, namely Google Search.
So, it just goes to show that so called experts don’t always get it right.
Not just that, other anecdotal evidence suggests that Google is actually investing a lot more than it did on its authorised reseller programmes, which have managed to attract some major corporations such as CloudSherpas.
Furthermore, there is a suggestion Google is actually going on the road with one partner – MSPexcellence.
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