When business people think of Google Apps, I think they probably think of Gmail, GDocs and so on. However, Google Apps nowadays are much more than this.
For instance, many companies that are Google users are involved in some way with the music industry. Bands and groups, for example, often use Google+ Hangout to broadcast a performance; they may even use it to connect with fans.
Moreover, I believe many musicians are now availing themselves of a range of Google Apps and other behind the scenes technologies such as cloud to boost their businesses.
Seemingly, Google’s products allow musicians greater freedom than comparable applications, whether that is trying to run an Indie label, or manage upcoming artists who are going on tour. Collaboration across the world is also considered vital for developing business.
So, how does it work in practice? This is probably best answered by giving examples. Music Clout for instance is an online community for lovers of music. It connects independent artists with music industry contacts. Doing so enables all concerned to develop opportunities that traditional offline methods would be perceived as just too expensive.
Another example is an independent record label based in Boston, New England. GHouse works with a wide variety of musicians covering many genres. The company originally used their own server but found this restrictive. Since switching to Google the company has developed tremendously; GHouse mainly uses GDocs to share tour dates and other information including tracking the profits made from the shows.
Without a doubt Google’s range of products are as wide ranging as the companies using them. That, in my view, is success.