To say that Google and Google Apps are successful is something of an understatement.
For me the question is: why are they so successful?
It seems the answer is in a recent survey carried out by one of Google’s partners – Cloud Alliance.
Between February and March this year 2,000 application administrators were asked why they prefer using Google’s products, and it appears that the main reason was the applications on offer are a great fit for what they actually want. This must imply that other comparable services from, say, Microsoft, are not.
Another major reason is that despite what some experts think, collaboration and security are the biggest draws, and not price. Ironically, Google’s services are also in the main a lot cheaper than Microsoft’s Office 365 software, the nearest equivalent.
Another reason (at least with 200 of the respondents) is that privacy, and in particular, data security, is paramount. They believe that only Google appears to offer this to anything like the high standard they are looking for.
What’s more, smaller companies (those with fewer than 200 employees), when asked what their concerns were with using Google, replied quite simply that they didn’t have any.
Perhaps the reason for this great endorsement for Google is that the latter apparently spends a lot of time and money in assuring the safety and security concerns of businesses.
Finally, respondents cited other reasons for using Google Apps. For instance, 17.5% said availability, reliability and service level agreements were important, while 15% believed Google offers better interoperability.