Google recently released Google+ as a direct competitor to Facebook – or that’s what everyone working in the digital business wants to see it as. However, there are some who think Google + has a lot more to offer the business community than Facebook.
Personally, I am not sure about this, although I have to say so far I haven’t really taken to Google’s new idea. I’m still just getting to grips with how Facebook can help me.
That said, one expert reckons that this Google app is designed primarily for business and commercial use and not as a social media competitor.
The expert suggests five reasons for this. First he believes that when businesses use Facebook they are merely adapting a system that is essentially a social medium. He argues that Google+ was not designed as a social medium.
He supports this contention with the idea that businesses do not use it to post such things as videos to simply show off what they can do. Rather, any videos posted are there for a reason – to make sales. As such it doesn’t make sense for a commercial organisation to use Facebook.
The critic does say, however, that Google has tried to emulate Facebook’s social media credentials by creating “circles.” These are groups of like-minded individuals.
But Google+ is conveying a confusing message here, and it is one that needs sorting out, otherwise it could be criticised of trying to be all things to all people.
In short, social media marketing is not the same as social collaboration.