When Facebook was first created it wasn’t really envisioned as being something that would be of any benefit to business. Yet, many companies and – dare I say it – their employees, are making use of this relatively new media to great effect.
So, how do these sites affect employees, in particular their behaviour?
Seemingly, while Facebook tends to be something that is more socially-oriented than business-oriented, employees have been found to be less than honest when making posts.
However, with newer sites such as Linkedin the opposite is true. Perhaps the reason is that Linkedin is a site devoted to making real business contacts. As such, members are more likely to give honest peer-to-peer reviews. In addition, discussions are more likely to be more open.
I like Linkedin rather than Facebook, where business is concerned. Making contact with like-minded people makes networking much easier and a lot more pleasurable. What’s more, now that developers have created Google Apps and other applications enabling networking on the move, doing business is easier.
Google’s own Google+ app was perceived by many as an alternative to Facebook, but as has been said by a number of business gurus, it is probably better suited as a business networking tool than Facebook.
That may be true, but at the moment I still prefer Facebook as it’s easier to use. Employees may do so as well.