Originally called CloudWorks in 2010 when it was first released, the name was changed to CloudFactor.
As the name implies the idea behind CloudFactor is to help other businesses make better use of the cloud, plus make it easier for them to manage customer databases and hence improve decision making.
To date, thousands of business people use this software, so in the relatively short time it’s been around it has obviously benefited people. In fact, from what I gather, the customer base for CloudFactor doubled in just the first quarter of this year. It will be interesting to see what happens over the course of the rest of the year.
Improvements and additions apparently revolve around specific areas namely social media, general user experience, customisation and administration. For example, it is now possible to make use of an embedded Twitter search widget. This simplifies the search for relevant tweets. As Twitter is being used for selling more and more, this widget could prove invaluable.
Speaking with marketwatch.com Wes Barkwill, Director of Product Management, Appirio said: “We see businesses of all sizes recognizing the importance of putting business data in front of employees while they work in Gmail and Google Calendar, without having to switch back and forth between different applications.”
He added: “Appirio CloudFactor drives value for these businesses with a cloud-based service that is easy to install and configure, adapting to the specific requirements of each business.”