Motorola is a well known American telecommunications company. What I didn’t realise until very recently is it has also been around for 80 years. Pretty impressive given that the telecommunications industry was in its infancy then.
When email was established as the main communication tool when the internet was developed for commercial use, Motorola used Microsoft’s Exchange system. However, by 2009 the company found that it was unable to upgrade effectively, so started looking around for something better. They chose Google Apps for Business.
Speaking with services.google.com, Jason Rutger, Senior Director of IT strategy at Motorola Mobility said: “It took ten steps to configure Exchange with mobile devices.”
This says it all really. I switched away from Microsoft about the same time, finding Gmail much easier to use as well as having better access, even from my own mobile phone.
Motorola also apparently wanted an email system that was not only easy to use and reliable but helped to reduce ever-growing costs. Licence fees alone would have been enormous for the mobile phone maker. In addition, since Google Apps for Business requires only a relatively small fee then the amount saved would be huge.
Moreover, while Motorola executives and staff worried that the changeover from Microsoft to Google would be stressful, it turns out even this was painless. Not just that, staff members took to Google Mail and the rest of the applications available like a duck to water.
Motorola Mobile now is a Google company – it was bought out a few months ago. So, it appears success has been achieved all round.