First, unlike other email services, there is no need to learn how to use Google’s interface even when they change it, as they are apt to do from time to time. Moreover, even if you opt for your own email address without reference to Google mail, the interface is exactly the same.
In fact, the latter touches on a second benefit that Google offers that, say, Hotmail or another cloud-based email service doesn’t. In other words, you can incorporate the service within your own business. For example, if your company is called We Go Green then you can have your own Google email address such as info@wegogreen. What’s more, you don’t have to have your own website as was the case in the past. Speaking as a business person, I think this is great.
A third benefit is the sheer amount of storage space available. I don’t use anywhere near the amount Google gives but it useful to know that it is there if I need it.
Another interesting benefit is that Google Apps allows anyone to collaborate – send and receive documents, work on projects and so on, at the click of a button.
Do you use IMAP? This snazzy little program allows you to organise and synchronise all your devices – mobile phone, tablet etc. So you always know what is happening.
A sixth benefit is that since everything is hosted on Google’s own servers, even if you change your internet provider you don’t lose out.
Finally, Google offers the potential to help grow your business.