The advertising agency, which offers branding services, develops retail campaigns and helps corporations build their profile, found itself in something of a predicament. It was using a well known email system that kept crashing.
Initially, the management were going to buy a server and use Microsoft Office, but a colleague suggested they take a look at the cloud-based service offered by Google.
At just $50 per annum, it also sounded like a good deal, so the company decided to give it a go. They haven’t looked back since, I believe.
While setting up Google Apps was not difficult, the company did initially encounter some resistance from some of the staff. Speaking with googleenterprise.blogspot.uk, Marawan El-Asfahani, Managing Principal of Oxygen said: “When we first adopted Google Apps, we did see some push-back from a few employees. There were certain features these employees didn’t see, and this made them sceptical.”
He added: “But then Google consistently released new features that made the products better and met those needs, and now those people are the ones who are most enthusiastic about our company’s use of Google Apps.”
Oxygen has since then become a real advocate of cloud and Google. In fact the company has even managed to develop an intranet even though it isn’t designed for this. Google Sites is also well used to showcase much of the business’ work.