Google Apps ideal for small businesses

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With the number of apps in the Google Apps Marketplace growing on a regular basis there are many that have been designed specifically to help small businesses with not only their web-integration but also to assist with productivity and ensure that businesses are able to run as smoothly as possible no matter where in the [...]

Discover and share local businesses with Google+

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Social media now means that a customer is able to help in the marketing efforts of a company by sharing great stories and entertaining information.  With Google+ this means that people can spread the news about your company to those people they think will find it interesting, and with the launch of Google+ Local, which [...]

Why are so many organisations switching to Google Apps?

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To say that Google and Google Apps are successful is something of an understatement. For me the question is: why are they so successful? It seems the answer is in a recent survey carried out by one of Google’s partners – Cloud Alliance. Between February and March this year 2,000 application administrators were asked why [...]

Google’s strength is in small businesses

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It seems Google’s strategy to focus on small- and medium-sized businesses is paying off. Recent research appears to show that this particular group is embracing Google Apps and the cloud in general, faster than any other group.  What’s more, I believe the company is beginning to make inroads into Microsoft’s traditional markets.  The latter’s Office [...]

Company’s staggering growth down to using Google Apps

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I understand the cofounder of 3Tailer believes that without switching to using Google Apps his company would still be a small enterprise.  However, since making the switch the company is now a $100 million organisation. What’s more, I believe it was voted recently as the second fastest growing business in the city of Charlotte, North [...]

Google Embarks on a new Marketing Campaign in Australia

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Google recently asked Australian businesses a few interesting questions, which they believe will help them formulate a new marketing campaign. Australia is one of a number of countries beginning to embrace Google products with an increasing number of businesses opting to use Google Apps.  However, Google itself seems a bit miffed, I believe, that take [...]